It is important you create a profile that reflects the best of what you offer.
Order your list of approaches and specialities so that clients can be sure you are happy to work with their specific set of concerns.
Make sure your biographical profile reflects your personality, style of working, experience, and interests. Discuss your approaches even though you have selected them in your listed skills.
Remember that you are writing your profile for clients, not other therapists. So try to use clear, easy to understand language over a scholarly tone or one full of psychological terms.
Cost of therapy is a factor for some clients so it's worth understanding the context they'll see your fees in when they see all therapist search results to make sure you are not significantly more expensive than therapists that have similar approaches, experience and qualifications as yourself.
Finally, do consider a professional photo that again reflects your personality.